Improving Healthcare Recruiting Practices Can Reduce Risk and Mitigate Liability

Healthcare Recruiting Best PracticesThe best defense against potential litigation created by a healthcare employee takes place during the recruitment process, before the candidate ever sets foot in your facility.

Finding and hiring the best candidates in highly specialized and litigious industries such as healthcare requires a specific methodology beyond general recruiting practices. A poorly vetted hire can become a liability nightmare.

In addition, because the hire has received his or her education and training elsewhere, this creates uncertainty and means that additional due diligence is required during the recruitment process.

But there are proven effective methods to find, hire and retain the best healthcare talent to best fill positions and help mitigate potential risk. These tools include utilizing niche healthcare job boards, updating recruitment and retention practices, and expanding background checks.

Recruit Superior Talent from Niche Healthcare Job Boards

Why niche job boards are so effective in identifying and obtaining top talent is inherent in the quality of the candidate pool. Niche healthcare job boards attract candidates who are skill-set specific which gives you, as an HR professional, a direct pipeline to a concentrated pool of candidates who are dedicated specifically to the healthcare industry.

These qualities can help to lessen your exposure to liability because the new employee is only new to your company, not new to the responsibilities they will carry out.

Use Technology to Boost Information Gathering Pre-Hire

Increased employee turnover means increased exposure to risk. Because of this it’s estimated that three-quarters of companies plan to alter their strategies on managing the recruitment and retention policies this year. And beyond new employee risk factors is the huge cost of replacing even a single healthcare employee, like an RN, as opposed to retaining that employee.

Recruiting has gone mobile and interactive which can not only save time and money but can also help to reduce future risk of lawsuits. The more interaction prior to hire, the more information you have and the better assessments you’ll be able to make regarding new hires.

Video interviews and mobile recruiting shows candidates that you communicate on their level while, again, giving you even more personal information to make the most educated decision on whom to hire. Better matches mean happier employees who don’t jump ship. Embrace technology, it’s on your side.

Expand Background Checks to Mitigate Risk

Legislation passed regarding the protection and care of patients being treated by healthcare workers varies from state to state. From FBI background checks to employment verification to certifying levels of professional proficiency, when recruiting healthcare workers digging deeper is always a good thing.

Remember that any database search information you receive on a candidate is only as good as the information the database contains. Old information, missing facts and other discrepancies are common and may be used against you in future legal actions due to your hire’s negligence.

This is why it is so important to increase your due diligence such as extending criminal background investigations beyond basic FBI fingerprint and background searches for example. By adding local municipality searches you are receiving more current information that can help you ferret out questionable hires during the recruitment process. You can eliminate the lawsuit before the event occurs.

Recruiting To Reduce Risk

Beyond the benefits, compensation packages, recognition, flexible schedules, etc., the best healthcare candidates will want a workplace where he or she isn’t going to be put in a professionally compromised situation due to a fellow employee’s negligence. By taking the steps to recruit an accountable, professional staff from square one you can help to mitigate your risk and limit exposure to liabilities.

5 Simple Job Posting Tips to Generate More Views and the Best Hires

Job-Posting-Writing-TipsThere are five simple steps to writing, presenting and placing job postings to attract more views, top quality talent, and to motivate the best candidates to take action.

  1. Focus Advertising on Niche Job Boards
  2. Use Industry-Specific Keywords Including Slang
  3. Be Concise but Be Descriptive
  4. Put Employee Incentives Front and Center
  5. Stress a Call to Action and Make it Easy

Niche Job Boards Pool the Best Talent for You

There’s an accurate adage that you should “fish where the fish are” for best results. It only makes sense to concentrate your efforts exactly where results will not only be abundant but also most relevant and of the highest quality. This is why advertising on niche job boards is so effective and number one on the list.

The niche job board takes guesswork out of exploring the applicant universe by creating a specialized grouping of the exact skill-set candidates you want. Don’t fish the entire lake (like posting on a general, big box job board, etc.) when you know that exactly what you want are amassed in a single location (the niche job board). Focusing on niche job boards is targeted, defined recruiting at its most effective.

 

Combine Optimized Keywords with Industry-Specific Slang

Think, talk and present like your ideal hire. If you were looking for the position you want to fill what exact words and phrases would you search? A job posting is not the place to be clever. Go off message and you’ve lost them. For best results use precise keywords that applicants would want in a position/career and always include job location information including city and state. Not including a location creates uncertainty which means potential applicants will not follow through.

And beyond official HR titles are the industry-specific slang words everyone in that business uses and therefore would be used in searches. These are the keywords that will attract a specific skill set. To find and get the ideal hire you have to think like that person. How would they describe their dream position in their own words? This is the optimized writing style that should drive all job board postings.

 

Be Concise but Be Descriptive

“Nurse Wanted.” Concise yes. Will generate results? Not a chance. “Outstanding Respiratory Therapist Opportunity Available at Growing Austin Medical Center.” This delivers concise keywords (what, why and where) while generating excitement with the applicant through an active description.

Give the relevant details while engaging the applicant, building anticipation and creating enthusiasm. Your active description will create an immediate, positive reaction translating to a positive response to your open position and your company.

 

What’s in it for me? Tell the Talent Upfront

You are in a cut-throat hiring competition with every other company like yours looking to attract the same applicant. How your job posting is written, how it’s presented and where it’s advertised is the first impression about you and your company. This is your opportunity to set yourself apart and above the competition.

Applicants must be told, upfront, why your position is better than the rest. “Competitive Salary” means entry-level compensation in their minds. “Exceptional, Comprehensive Benefits Package” means great salary plus vacation plus insurance plus, plus, plus. Sell, and tell, how great it will be to work for your company. Include photos in your job posts of how great their corporate experience will be. The tools are there, use them to sell applicants on “what’s in it for them.”

 

Call to Action: Apply Now – Here’s How

You want to hire the best applicant but first you have to get them to apply. In your job post simply tell him or her to apply and make it easy to do. Niche job boards along with other avenues have ways to send CVs, resumes and to populate online applications. Tell the applicant to take action and show them where.

 

Fish Where the Fish Are

A simple idea but also a recruiting reality. For best job board posting results utilize niche boards (which is exactly where your most desired candidates are), make it easy to find you by optimizing posts with the specific keywords the best talent would use, directly explain why your company and position are the best around, and tell them to apply.